Email Marketing
Email marketing is an affordable and effective way to reach new audiences or keep in contact with an existing audience. It can help generate more leads and close more business. By the way… Nearly 4 billion people are browsing through their inboxes every day!
Reach Your Audience Through Email!
Email Marketing
Let’s face it, email marketing isn’t the sexiest of digital advertising options. However, it can be a bargain for the price! 64% of small businesses rely on opt-in email communication to grow their business and communicate with customers.
We offer different areas of email marketing that we can assist with. Bulk distribution, creating an opt-in subscribers list, utilizing an existing targeted list, developing compelling copy, or keeping up with customers with weekly newsletters!
Our team will work with you to develop campaigns from start to finish. We will optimize and test variations to make sure you receive the best results.
Frequently Asked Questions
What Does "Opt-In" Mean In Email Marketing?
Opt-In email marketing allows businesses to send communication to customers who have agreed to receive information from the organization about promotions, new products/services, or general information.
What is Email Segmentation?
Segmenting your list is the practice of grouping certain contacts into distribution lists. For example, B2C customers vs B2B customers, and residential customers vs commercial customers. Creating these segmented groups can allow you to create specific content and messaging that can be hyper-focused on their needs and wants.
When Is The Best Time To Send Email?
There are many best practices for email deployment times. However, studies show that the best time to send out deployments is weekdays between 10 am and 4 pm, and also on Sundays after 6 pm. Other options are between 6 am and 8 am for the early morning crowd and then between 12 pm and 1 pm targeting individuals on lunch breaks. We recommend you test different times and days to see the best results for your industry.
How Can I Increase My Open Rate?
There is no simple solution to increasing the email open rate. However, there are many best practices to help. Short and to-the-point subject lines, segment your list, grow your subscribers' list, optimal deployment days and times, informative and relevant content, and compelling call to action.
Should I Grow Or Buy My Email Subscriber’s List?
We recommend you organically grow your subscribers list through your own efforts. Studies show this will increase open rates and there will likely be more engagement with people familiar with your brand. This can be accomplished through promotions/contests, website forms entries, events, and
What Metrics Should I Track For Performance?
The main metrics to track performance are open rate, click-through rate, bounce rate, unsubscribe rate, and website-related traffic. There can be many others depending on the goal of the campaign. For instance, sales, if it's the focus to drive online sales by promo code within the email.
Have an email marketing project in mind?
We can help you bring your ideas to life and bring your business more customers. Let’s talk about what we can build and raise together.
Let us together build a flourishing business
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