Marketing Plans
& Marketing Strategy
Developing a solid marketing plan and strategy should be the building block of your business plan. Luckily, you came to the right place! We will work hand in hand with developing ideas to make your business stand out and become successful.
How We Can Help You Build A Plan?
Marketing Plans
Creating a marketing plan brings it all together. It is one of the most important tools within your business plan. We will help you understand each step of this process and bring your business to market. Starting with the basics: metric-driven goals, a timeline, a budget, developing a target audience, advertising strategies, results tracking, and much more.
We put together a comprehensive plan that will allow you to stay on course from day one. The idea is to use this as your roadmap to success. There will always be bumps along the road, however, we build in safety nets to make sure you can reach your business goals.
Marketing Strategy
Your marketing strategy is how you make your marketing goals happen! With research and due diligence at hand, we help advise you on what actions you should take to accomplish those goals.
When creating a marketing strategy we understand that it is unique to your business and not a cookie-cutter approach. We will make sure we cover all of the details.
Frequently Asked Questions
Why Is A Marketing Plan So Important?
A marketing plan is the road map that defines how you will achieve your business and marketing objectives. A
step-by-step guide that allows you to track progress and make changes as needed.
How Often Should A Business Review A Marketing Plan?
Reviewing a marketing plan monthly is considered best practice. However, a detailed review every six month is recommended. Six month would allow for adequate time for campaign cycles to be reviewed and other variables within your marketplace.
How Can I Track My Marketing Plan?
We recommend creating a metric-driven marketing plan. Setting goals with realistic expectations and deadlines. Utilizing analytic tools, tracking codes, tracking phone numbers, and other industry best practices to ensure accurate report and attribution.
Is A Marketing Strategy And Marketing Plan The Same Thing?
No, they are two different things. A marketing strategy is the "WHY" for your business goals. The marketing plan is the "HOW" you will complete those goals and objectives. You need to have both, and they work together.
How Long Does It Take To Build A Marketing Strategy?
Developing a marketing strategy doesn't have a specific timeline. Market research is required to develop an accurate marketing strategy and that can take time. It will continuously evolve and require adjustments as needed.
Is There A Difference Between A Marketing Strategy And A Digital Marketing Strategy?
A marketing strategy is a holistic strategy that includes all focuses of marketing. A digital marketing strategy would fall under the marketing strategy umbrella, however, be driven by online marketing.
Have a project in mind?
We can help you bring your ideas to life and bring your business more customers. Let’s talk about what we can build and raise together.