Social Media Advertising
There are 2.7 billion active users on Facebook and 500 million on Instagram worldwide. Facebook and Instagram’s ad platform allows businesses to get in front of the target audience they are looking for with marketing goals such as lead generation, raising awareness, growing engagement, and boosting conversions.
Extend your audience with Social ads
Facebook & Instagram Ads
A Social media advertising strategy is a highly efficient option to generate leads through using social media platforms. They can be specifically targeted to the exact audience you are looking to reach.
Social ads have two major factors that determine the campaign cost, target geography, and campaign length. These ads are typically based on a CPC (Cost Per Click) basis which allows advertisers to plan campaign budgets.
Our team will provide a comprehensive audit based on your wants and needs to determine a campaign budget. Our goal is to make the best use of your marketing dollars! We will optimize to gain the highest return on ad spend (ROAS) and strive to produce the lowest cost per lead.
Frequently Asked Questions
What are the key components I need to create an ad?
- A clear understanding of your target audience – Who is your target market?
- Realistic goals – What do you want to accomplish with your advertising campaign?
- Budget – Do you have the budget available for advertising?
- High-resolution images and/or video – Do you have a good media library to utilize?
- Messaging that reflects your audience – How can you get them to convert?
Can social media advertising help my business?
Yes! Social media advertising is a great way to increase brand awareness, website traffic, and conversions. With a strategic approach, it can a powerful tool to help you take your business to the next level relatively quickly.
What Are The Different Types Of Facebook Ad Formats?
Facebook and Instagram have eight different types of ad placements. They are video ads, story ads, photo ads, carousel ads, messenger ads, collection ads, slideshow ads, and playable ads. You can utilize all ad placements and test to see which performs the best for your campaign.
What Are The Benefits Of Paid Social Media Advertising?
Paid social can help your brand and keep content at the forefront of your audience's mind for both for new and existing followers. Social media ads can also be put out in a variety of formats like video, images, or stories, to ensure that content is delivered in an engaging way.
What makes an effective social media paid ad?
Targeting a small audience. A high-quality, relevant, and eye-catching image or video. Don't be too wordy, a simple description works. One enticing call to action. You can also add a promotion to increase your chances of converting.
How Do I Track The Website Traffic From Facebook & Instagram?
Once you create a campaign you will be able to create a pixel code that can be placed on your website. This will allow you to track traffic that comes from your ads. You will also be able to use Google Analytics to track results if they are set properly.
Have a social media advertising project in mind?
We can help you bring your ideas to life and bring your business more customers. Let’s talk about what we can build and raise together.
Let us together build a flourishing business
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