Search Engine Marketing
Search engine marketing, also known as “Pay Per Click” (PPC) is the best way to get your brand in front of consumers who are ready to make a purchasing. Google processes over 8.5 billion searches per day. Millions of people are online searching for goods and services daily, we can make sure your messaging appears in front of them!
Get In Front Of Your Customers!
Search Engine Marketing with Google
Our team of Google Certified SEM experts will work with you to create a Search Engine Marketing strategy that fits your business needs. Through our SEM audit, we will uncover the best keywords and create compelling ad copy to drive conversions. We will set up, design, create ad copy, launch, and optimization all of your ads.
Google has a robust ads platform that will allow your ads to be visible on millions of websites, apps, the Google Display Network (GDN), and other Google properties like YouTube and Gmail.
When developing a Search Engine Marketing strategy we aim to put ourselves in the shoes of our client’s potential customers. Having that mindset enables us to think like the consumer and back into how we will develop our focus and plan.
We then research to properly align your campaign with the needs of your customers. The more relevant your ads are, the more likely you will see conversions!
How Google Ads Turn Searchers Into Conversions
Benefits of Search Engine Marketing (PPC)
Search Engine Marketing has numerous benefits. You can customize your campaign as you please and always have pinpoint control. It is a very effective way to reach your target audience and see results quickly. SEM campaigns allow you to keep track of your ad spend and make necessary changes as the consumer landscape changes.
With proper setup and tracking, there is complete transparency in how your ads perform. Search Engine Marketing is an excellent solution when complemented with other advertising drivers such as paid social ads, email marketing, and display advertising.
What's Included In Our SEM Service:
Competitive Analysis
- A detailed analysis of your target market and competition.
- Analyzing your business search terms, search volume, reach, budget, and other important campaign factors.
- Researching industry best practices and setting benchmarks for performance.
Customized Ad Campaigns
- Building customized ads that fit your business’s voice and branding.
- Create, test, and repeat ad copy for the highest performance.
- Continuous research on competition and their ads and creative assets.
Tracking and Analytics
- Tracking campaign metrics and KPIs.
- Tracking leads, phone calls, and sales.
- Tracking ROAS (Return on advertising spend) and ROI (Return on Investment).
Campaign Monitoring And Management
- Consistently manage campaigns for optimal performance.
- Daily campaign optimizations.
- Monitoring KPIs like Click through rate (CTR), Cost per lead (CPL), Cost per click (CPC), and Average ad position.
Frequently Asked Questions
How Does Search Engine Marketing Work?
When a consumer types in a specific keyword that you are targeting in your campaign, SEM allows your business to appear as a result of that search query. If it appeals to the consumer they will click on your ad and you will be charged. There are many other factors taken into account, such as location, relevance, landing page, and ad copy.
How Do I Determine My Budget?
Our team will conduct a Search Engine Marketing audit that will provide all of the insights and recommendations for your campaign, including keywords and budget.
How Do I Track My Results?
Every Search Engine Marketing campaign we launch has built-in tracking tools to monitor and report on results. We typically use call-tracking phone numbers, UTM codes, specific landing page URLs, and much more.
Do I Really Pay Per Click?
Yes, you will create a campaign budget, and clicks on your ads will result in your budget being spent. Typically, budgets are based on daily spend and are on a monthly cycle. You will never exceed your targeted monthly budget.
Can I Expect My Campaign To Be Successful Right Away?
Probably not — it takes time to see which ads work best. To help, Google's Smart campaigns use technology to monitor and improve your ads automatically as you go. With Smart campaigns, businesses usually hit their stride in four to six weeks, so we recommend you budget at least that amount of time for the best results. Your exact ramp-up time may be shorter or longer than that depending on various factors, like your ad copy and the amount of competition in your local area.
What Is the Minimum Campaign Commitment?
Search Engine Marketing is a solution that delivers results relatively quickly. However, best practices recommend a campaign flight of at least three months. This allows adequate time for optimizations and other campaign adjustments necessary for success.
Have a search engine marketing project in mind?
We can help you bring your ideas to life and bring your business more customers. Let’s talk about what we can build and raise together.
Let us together build a flourishing business
What Our Clients Have To Say
